Vivo has taken over Samsung as the top smartphone brand in the Indian smartphone market in the second quarter (Q2) of 2023, according to a report by the International Data Corporation (IDC).

Vivo expanded its market share to 16 per cent in comparison to the 14.5 per cent share in Q2 2022, with its shipments growing 7.4 per cent in the period. Samsung meanwhile witnessed its market fall down from 16.3 per cent in Q2 2022 to 15.7 per cent in Q2 2023. Realme’s market share fell from 17.5 per cent to 12.6 per cent as its shipments tanked 29.8 per cent year-over-year. Even Oppo faced a 7.4 per cent decline in its shipments while holding a market share of 11 per cent. Meanwhile, Xiaomi faced the biggest loss in shipments at 39.4 per cent, bringing its market share down to 11 per cent in Q2 2023 from 17.6 per cent in Q2 2022.

Whereas Poco was the fastest growing brand with a 76.5 per cent year-on-year (YoY) in its shipments, increasing its market share from 2.8 per cent to 5 per cent in Q2 2023. Apple and OnePlus also grew at 61.1 per cent during the period. IDC reported that the Indian smartphone market witnessed a 10 per cent YoY fall to 64 million units in the six months of 2023. Shipments were down by 10 per cent in Q2 2023, but up by 3 per cent annually at 34 million units.

As per the report, vendors and channels are focusing on clearing out the inventory by providing discounts, special schemes, and price drops before the start of the festive season in the second half of the year. India shipped 17 million 5G smartphones with an average selling price of Rs 30,000 in Q2 2023, down 3 per cent YoY. While considering an overall market perspective, the average selling price declined by 8 per cent on a quarterly basis but rose by 13 per cent YoY, reaching $241 in Q2 2023.