The Southeast Asian smartphone market witnessed a decline of 21 per cent year-over-year to 20.9 million units during the first quarter ended 2023 as consumers cut back their spending on technology, as per a report by Canalys. The report further stated that this was the fifth consecutive quarter of decline in the Southeast Asian smartphone market.
Among smartphone companies, Samsung widened its lead, shipping 5.6 million units with a market share of 27 per cent, as new models in various price bands received a good response. Oppo secured the second position in the market by shipping 4 million units, representing a market share of 19 per cent. Further, Xiaomi and Vivo each reported shipments to the tune of 2.5 million, with Xiaomi holding the fourth spot. Realme held the fifth spot with 2.2 million shipments and a market share of 11 per cent.
As per Canalys data, Xiaomi’s shipments declined the highest at 37 per cent year-on-year in the January-March quarter of 2023, followed by Vivo which witnessed a decline of 30 per cent and Samsung with a decline of 20 per cent.
