According to Jefferies, Reliance Jio’s recently launched fixed wireless access (FWA) service, Jio AirFiber, has the potential to unleash a $7-10 billion revenue opportunity in India by encouraging broadband adoption among 85 million Pay-TV homes that do not currently have internet access.

Jefferies said in a note that Jio’s access to over 30 million affluent homes will allow it to correctly determine content viewership patterns, positioning Jio as a key player in India’s $4 billion TV ad market. Additionally, cloud PC, gaming, home networking, security, and surveillance systems may further increase revenue.

Furthermore, Jio AirFiber was released with speeds ranging between 30-100 Mbps, in line with its fibre to the home (FTTH) service. However, Jio’s standalone (SA) 5G network allows for more effective network slicing, allowing Jio to provide dedicated speeds to its FWA clients.