Super Apps: A one-stop destination for multiple services
The market for apps is becoming increasingly crowded, with new mobile applications being created...
Read More
Category: Sales & Marketing
What’s New in the Market: Services and partnerships
Vodafone Idea Vodafone Idea Limited (Vi) recently added five new prepaid plans priced at Rs 29, Rs...
Read More
OTT Action: Demand rises for high quality content and seamless streaming
During the early days of satellite television in India, broadcasters had to partner with local...
Read More
What’s New in the Market: Services and partnerships
Vodafone Idea Vodafone Idea Limited (Vi) recently announced a partnership with SonyLIV to offer...
Read More
What’s New in the Market: Services and partnerships
Airtel Airtel has announced a strategic partnership with Axis Bank in a bid to accelerate adoption...
Read More
Traffic Trends: Key findings of the Nokia MBiT report 2022
The period after the Covid-19 pandemic has witnessed a major shift towards digitalisation, with...
Read More
New Horizons: Mobile advertising is revolutionising the ad industry
India has emerged as a mobile-first consumer economy, owing to the massive digitisation underway...
Read More
What’s New in the Market: Services and partnerships
Airtel Bharti Airtel has launched its new video streaming service, Airtel Xstream Premium. It...
Read More
A Thriving Market: Key growth drivers and opportunities in the mobile gaming space
The rise of smartphones in India has certainly given a shot in the arm to the gaming industry....
Read More
What’s New in the Market: Services and partnerships
Vodafone Idea Limited In line with its strategy of differentiated offerings for digital users...
Read More
New Pitch: Sector witnesses the emergence of innovative content delivery and advertising channels
Over the past few years, India’s digital landscape witnessed the beginning of a new era, driven by...
Read MoreAirtel upgrades its prepaid plans to offer more value to customers
Bharti Airtel (“Airtel”) has announced revisions to its Prepaid plans. Airtel has discontinued its Rs 49 entry-level Prepaid recharge. The Company’s Prepaid packs will now start from the Rs 79 Smart Recharge and offer up to four...
Read MoreVI upgrades enterprise postpaid plans to serve the hybrid workplace
The ‘New Normal’ has led to an inevitable surge in the use of the internet due to national lockdowns and social distancing norms. Organizations and people have now become accustomed to the new way of living – Work from Home,...
Read More
Strong Reach : Mobile advertising sees aggressive interest among brands
Of late, mobile ad spends by companies have seen a massive surge. Growth in the e-commerce...
Read MoreReliance Jio partners Japan-based SEGA to offer games on JioGames platform
Reliance Jio has partnered with Japan-based gaming platform SEGA Corporation to offer, Sonic the Hedgehog 2 and Streets of Rage 3, games on the JioGames platform. These games will initially be offered to the JioFiber users,...
Read MoreVodafone Idea announces special relief offers worth Rs 2.94 billion for 60 million low-income customers
Vodafone Idea Limited (Vi) has announced special benefits worth Rs 2.94 billion for 60 million low-income customers on its network to help them stay connected amid the Covd-19 crisis. To this end, Vi is giving Rs 49 prepaid plan...
Read MoreVi partners with Aditya Birla Health Insurance to offer health insurance benefit on mobile recharges
The current pandemic has drawn the focus on the impact of unexpected illnesses on the socio-economic fabric of countries. According to a National Survey Report (published in July 2020), only 14 per cent of India’s rural...
Read More
Valuable Insights
Improving user engagement through the use of analytics
Read More