Videocon Mobile Services, a subsidiary of Videocon Industries has rebranded itself as Videcon Telecom.

As part of the rebranding exercise, the operator has unveiled a new logo. Commenting on the new identity of the company, Arvind Bali, chief executive officer and director, Videocon Telecom, says, ?Change is always good, refreshing and brings in vibrancy. The new and refreshing Videocon Telecom logo brings with it a reinforced identity and a new vibrant approach.?

Currently, Videocon telecom operates in four circles – Punjab, Haryana, Madhya Pradesh and Gujarat. Going forward, the company plans to launch 4G services in few of these circles by end of 2013.