Vodafone Idea Limited (Vi) has partnered with Maxamtech Digital Ventures to launch multiplayer and competitive gaming content under Vi Games on the Vi App to align itself with evolving customer preferences.
Following the partnership, Vi Games now offers over 40 competitive and skilled multiplayer games such as Express Ludo, Quiz Master, Solitaire King, Golden Goal and Cricket League across three modes – Tournament Mode, Battle Mode and Friend Mode.
Further, the telco has widened the participation opportunity for multiplayer gaming by extending the service to non-Vi users as well. A Vi user can invite anybody, irrespective of whether they are Vi or non-Vi users, to play along with them.
Commenting on the initiative, Avneesh Khosla, chief marketing officer, Vi, said, “Gaming is one of the biggest segments in the entertainment category and is expected to garner even a higher share in the time and money spent by users over the next few years. Mobile gaming is a key agenda for us to drive engagement with our consumers. We had launched Vi Games a few months back and are now extending our offering to social or multiplayer gaming which is a natural progression towards our objective of establishing Vi as a preferred destination for both, casual as well as serious gamers. Our growth strategy is based on deep-integrated partnerships to bring a wide choice of content across genres for our users. We are confident that this new partnership will not only elevate the gaming experience of our consumers but will also take us ahead on our digital roadmap.”
