Uninor has designed a self-service application to help its rural customers with mobile internet and reduce their dependence on retail touch points and call-centres for assistance. With the help of the application, the customers will be able to independently choose 2G mobile internet packs from numerous offers, find the most affordable social networking packs for Facebook and WhatsApp, and manage their mobile accounts. This would, in turn, reduce the need for voice-processed customer care services and lead to cost efficiencies owing to a reduction in customer-related call volumes.
According to the company, its employees in around 1,500 stores are undergoing training in order to help the customers use the self-service application.
Uninor is also planning to soon launch a Hindi-variant of the self-service application to increase the use of the service amongst greater rural populations. This would be followed by the launch of the application in other regional languages in the future.
