The Telecom Regulatory Authority of India (TRAI) has suspended the implementation of the Telecom Commercial Communications Customer Preference Regulations, 2018 (TCCCPR, 2018) for a week beginning March 9, 2021.

The regulations that aim to control pesky messages have been suspended for a week a day after a host of services and transactions such as net banking, online railway ticket bookings, ecommerce sales and Aadhaar authentication were disrupted as SMSes and OTPs failed to arrive.

As per TRAI, it has been observed that some of the principal entities have not fulfilled the requirements as envisaged in TCCCPR, 2018 which was resulting in SMSes getting dropped. The regulator added that it had suspended the implementation of the regulation for seven days, to ensure no inconvenience is caused to customers.