According to a report by CyberMedia Research (CMR), India’s 5G-enabled smartphone shipments grew 20 per cent year-on-year (YoY) in the April-June 2025 quarter (Q2 2025), accounting for 87 per cent of total shipments. The growth was primarily driven by the rising availability of affordable 5G smartphones. 5G smartphones priced between Rs 8,000 and Rs 10,000 recorded a 600 per cent YoY increase, while the Rs 10,000- Rs13,000 segment saw 138 per cent growth, pointing to increasing demand among cost-conscious consumers and first-time upgraders.

Meanwhile, the report mentioned that the broader smartphone market expanded by 8 per cent YoY in Q2 2025, supported by wider 5G adoption, strategic launches across key price points, and robust distribution efforts. Vivo also led the overall smartphone market with a 19 per cent volume share, driven by a 21 per cent YoY growth in shipments. Samsung ranked second with a 16 per cent share, followed by Oppo (13.42 per cent), Xiaomi (13.40 per cent), and Realme (10 per cent). Further, Xiaomi recorded the steepest decline, with shipments falling 25 per cent YoY. Realme’s shipments fell 18 per cent, while Samsung saw a 4 per cent drop in volumes.

Furthermore, the report highlighted that in the premium smartphone segment (priced above Rs 25,000), OnePlus posted a 21 per cent decline, continuing to face market challenges. In contrast, Nothing registered a 190 per cent YoY growth on a small base, and Motorola saw an 81 per cent increase, marking a strong return driven by targeted strategies and deeper offline reach. Apple posted strong double-digit growth, capturing a 7 per cent market share in India. The iPhone 16 series, particularly the iPhone 16e, was a major contributor. Apple’s share in the premium segment (above Rs 50,000) grew 54 per cent YoY.

The report noted that Transsion Group saw a 12 per cent decline in Q2 2025, impacted by muted demand in aspirational India and weaker performance in the entry-level 5G segment. Limited channel push and intensified price-based competition further affected its shipments. MediaTek led the India smartphone chipset market with a 46 per cent share, while Qualcomm dominated the premium smartphone chipset segment (above Rs 25,000) with a 35 per cent share.

In addition, the feature phone market, including 2G and 4G keypad models, also contracted. The 2G segment dropped 15 per cent YoY, while 4G feature phones fell sharply by 31 per cent in Q2 2025. iTel led the overall feature phone market with a 38 per cent share, followed by Lava (32 per cent), HMD (20 per cent), and G-Five and Karbonn, each with 3 per cent.

Moreover, the report expects single-digit shipment growth for the Indian smartphone market for the full calendar year 2025.