Pradipto Ganguly, Chief Executive Officer and Co-Founder, Britzo

Pradipto Ganguly co-founded Britzo with the mission of providing an affordable but technologically evolved alternative to feature phones in In­­dia. According to him, the hand­­set market is undergoing a paradigm shift. Feature pho­nes have had a makeover and a new class of phones – the smart feature phone, or the 4G feature phone – has emerged. These new phones have beco­me the frontrunners in the digitalisation of rural India, where two thirds of the country’s po­pulation, or potential telecom base, resides. Britzo, a relatively new entrant in the han­d­­set domain, offers smart feature phones targeted at consumers in Tier III, Tier IV and Tier V markets.

Ganguly is a telecom veteran, who has spent close to two decades of his career at com­panies such as Bharti Air­tel, Samsung and Transsion Ho­l­­­dings, before taking the en­­­trepreneurial plunge with Britzo. At Airtel, he was ins­­trumental in the company’s foray into Odisha, and was a part of the team that established Airtel as the revenue mar­ket leader in Kolkata. He has also contri­b­u­ted significantly to the grow­­th path of companies like Sam­su­ng and Transsion Hold­ings in India.

In his current role as the CEO of Britzo, Ganguly spear­heads the company’s end-to-end business operations, including administration, fi­nali­­sation of strategic alliances, market analysis and ideation, as well as product innovation and development. “The challenges are very similar to creating a new category in the market and then bringing it to a phase of maturity,” he says. “In order to develop smarter feature phones we need a complete ecosystem in place, which is a herculean task and needs out-of-the-box thinking. Rural and urban geographies are very different. At present, the needs of rural customers are  limited to certain applications that help them avail of e-services. They also need multimedia support to benefit from cutting-edge approaches in fa­r­ming, animal husbandry, etc.”

Ganguly has a bachelor’s de­­­­­g­ree in economics from the Un­iversity of Jabalpur, Madh­ya Pradesh. When it comes to managing people, he follows a democratic and inclusive app­roa­­ch, and strongly believes in involving people while chasing goals. Ganguly accords the cre­dit for his entrepreneurial jour­­ney to his wife, Minerva. “It’s not easy to follow a dr­e­am, setting aside a se­cu­­re job. She was a constant sour­­ce of support and stability,” he says. Gangu­ly is fond of listening to music and watching mo­vi­es. He loves spen­ding time wi­th his family – his wife and the­ir two sons, Piyush and Eshan.