Analysys Mason has come out with a study titled, “How the Internet continues to sustain growth and innovation.”
The study examines how the market forces that have always ensured the sustainability of the internet in developed countries also extend to developing countries. The study undertaken for the Internet Society explores the impact of increased demand for new internet services on the segment’s future growth.
As per the study, in the past, challenges posed by internet have been continually met in developed countries, based on a combination of new technology and investment to increase capacity, and changing business models to distribute content. Further, the report shows how investment and innovation are already addressing new demands in developing countries.
Michael Kende, partner, Analysys Mason and author of the study, says, “In the past the challenges on the internet front followed from the increase in demand from the first commercial web browsers, and the widespread take-up of internet video. Today, concerns about the sustainability of the internet in developed countries have arisen from the increased availability of mobile broadband services.”
According to the report the internet continually meets the challenges raised by new sources of demand for services, and these market forces are already at work delivering access and services to meet demand in developing countries.
Markus Kummer, vice-president, public policy, Internet Society, says, “Many calls for an increased government role in promoting the internet are based on claims that current growth rates are not sustainable. This study shows that there is no need to interfere with market forces and that investment and innovation will continue to meet the demands of increasing growth around the world.”
