TATA DOCOMO has reportedly stated that its revenue per subscriber (RPS) has shown an average increase of 10-15 per cent since it launched 3G services.
According to Deepak Gulati, executive president, mobility, with the company, as against the Indian industry average of 10-12 per cent data revenues for most operators, the company obtains as much as 30 per cent of its revenues from data services. Going forward, the company expects this number to increase.
According to industry estimates, the company?s 3G subscriber base stands at two million, or 2.2 per cent of its total subscriber base.
Further, Gulati feels that 3G services will catch on slowly but surely. He says, “In India, we should not expect a sudden explosion in the usage of 3G services. This is because there are many dependencies on external factors such as availability of 3G-enabled devices, smartphones, seamless connectivity, relevant applications and so on.?
TATA DOCOMO opines that the 3G service ecosystem will mature by 2015.
