According to Gartner, Indian business intelligence (BI) software revenue is expected to grow from $121.2 million in 2013 to $139 million in 2014. The forecast includes revenue for BI platforms, analytic applications and corporate performance management software.

Gartner states that for the majority of chief information officers, analytics is a priority as it helps them take crucial decisions on the strategic and tactical level. Increasingly, organisations are using analytics to make operational decisions.

The research firm expects enterprises to make significant investments in BI and analytics to help organisations drive revenue growth and improve service efficiencies. Gartner underlines that Indian enterprises adopting BI have the advantage of benefiting from earlier adopters in developed markets, rather than building their approaches from the ground up. The research firm concludes that in order to increase adoption, enterprises should evaluate data discovery, geospatial and mobile based approaches.