Hungama Digital Media Entertainment has raised $40 million from Bessemer Venture Partners and the existing investor Intel Capital. The company had earlier raised investment from Intel Capital in October 2012 and another Rs 20 million from Rakesh Jhunjunwala in 2004.
The company plans to use the recent funding to upgrade its mobile applications and integrate them with banking systems for loyalty programs. The company also intends to introduce more games and for smart cloud technology.
Hungama Digital Media Entertainment operates businesses in mobile, gaming, online music retail including Hungama.com, voice services and integrated media.
