According to Counterpoint Research, global smartphone shipments fell below 300 million units in Q1 2020, recording a YoY decline of 13 per cent. This fall in shipment volume has been attributed to the prevailing COVID-19 pandemic.

However, the combined market share of the top 10 brands increased from 80 per cent in Q1 2019 to 83 per cent in Q1 2020, with Samsung leading the smartphone market during the quarter.

Moreover, as per Counterpoint Research, the entry-level segment is likely to be worst affected by the pandemic, especially in the emerging economies, due to the impact of dwindling income levels in the unorganised labour sector and the tendency to purchase offline.

However, the mid-segment will continue to contribute to smartphone shipment volume and the premium segment is least likely to be affected by the economic slowdown.