According to the latest financial data released by the put out by the Telecom Regulatory Authority of India (TRAI), Bharti Airtel generated more revenue market share (RMS) than Reliance Jio Infocomm during the quarter ended (QE) December 2022. The growth in RMS comes in the backdrop of hike in base prepaid rates Airtel took in November 2022 in Odisha and Haryana along with share gains in rural markets.
Meanwhile, Vodafone Idea Limited (Vi) continued to lose RMS share during the quarter, unable to compete its financially-stronger rivals, in both urban and rural markets. Airtel’s focus in rural markets played out well, with its adjusted gross revenue (AGR) market share growing faster in the B and C circles than in metros and A-circles.
Airtel’s RMS share rose 26 basis points (bps) sequentially to 36.2 per cent during QE December 2022 while Jio’s quarter-on-quarter (Q-o-Q) revenue share gain was lower at 11.2 bps to 41.1 per cent, while Vi’s slipped almost 54 bps sequentially to 16.8 per cent, TRAI data showed.
