Bharti Airtel has introduced the Apna Chaupal portal for value added services (VAS).

The portal has been created for the rural and semi-urban market and will enable customers to browse and subscribe to VAS services by dialing 58080.

The voice based service platform will provide information across various categories, such as agriculture, cricket matches, etc, in the customer’s regional language.

Commenting on the launch Rohit Gothi, chief executive officer, Delhi, National Capital Region, Bharti Airtel, says, “At Airtel, it is our constant endeavour to provide life enriching services to our customers across the country especially in the rural markets. In line with this, we are happy to launch the Apna Chaupal service for our customers who can now easily avail all the relevant value added services from a single portal at 58080 without having to memorise the individual dialing numbers of each of the services.”

While all calls to 58080 are toll free, customers would be charged the applicable subscription rates for the service packs they subscribe to.