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Bharti Airtel has signed a three-year deal with football club Arsenal for using the club?s merchandising, hospitality and content rights in five countries, Nigeria, Zambia, Ghana, Uganda and Rwanda, says news reports.
As part of the deal Bharti Airtel will be designated as the official mobile operator of the 2012 Arsenal Tour to Nigeria. The deal with Arsenal will allow Bharti Airtel users to win match tickets for the summer?s pre-season tour fixture and receive club content and news on their handsets.
Arsenal will also support mobile operators? annual, multi-country soccer tournament called Airtel Rising Stars for young boys and girls.
