Yu Televentures, a wholly owned subsidiary of domestic handset manufacturer Micromax, has made three senior-level appointments. Bharat Singh Malik has been appointed as VP, services; Deepak Dahiya as head, sales, south and west regions; and Chandra Kishore as head, sales, north and east regions. While Malik will be responsible for developing a service and support strategy to help the company enhance its customer service, Dahiya and Kishore have been given the responsibility to boost the online sales of Yu Televentures and expand its physical footprint in their regions of ­operation. Dahiya and Kishore have been associated with Yu’s parent company, Micromax, since 2007 and 2008 respectively. Malik, too, has had a stint with Micromax and has worked with other handset manufacturers including Samsung and Nokia.