Ahead of the launch of its 4G services, Reliance Jio Infocomm Limited (RJIL) has reportedly appointed Pradeep Shrivastava as chief marketing officer (CMO) of the company. He will be responsible for leading the marketing function for RJIL.

Prior to joining RJIL, Shrivastava was a member of the board of director at PT XL Axiata Tbk (XL), which is part of Indonesia-based Axiata Group which holds stake in Idea Cellular.

Shrivastava has 30 years of experience and has been associated with organisations such as Idea Cellular, Videocon Telecom, Hindustan Unilever and Lowe Lintas.