According to Strategy Analytics, the global tablet market witnessed a year-on-year (y-o-y) decline of eight per cent in the first quarter of 2015.
Further, companies such as Huawei, TCL-Alcatel, and LG have gained share in the global tablet market in the first quarter of 2015. Meanwhile, market leaders Apple and Samsung have reported double-digit shipment declines in the quarter under review.
Strategy Analytics states that smaller vendors are gearing up for encouraging sales in a highly competitive tablet market, whereas brands such as Apple and Samsung are looking at 2015 as the year of rebuilding and strengthening their positions in the global markets. For instance, 2015 will see Samsung paring down its large product portfolio to focus on a limited portfolio of high performing products such as Tab S, Tab 4, and the new Tab A in the mid to low price tiers.
