SAP has appointed Suprakash Chaudhuri as managing director, SAP India and subcontinent.

Chaudhuri will be responsible for market-facing activities across the field organisation, overseeing customer operations as well as general management like sales, consulting, partner ecosystem expansion and marketing. Prior to his new role at SAP, Chaudhuri was serving as the acting managing director of the company.

He has 18 years of industry experience and has been with SAP for the last six years. In the past, Chaudhuri has led the company’s enterprise sales business units and database and technology business for India.