According to Cyber Media Research (CMR)’s “India Mobile Handset Market Review Report for Q1 2022”, 5G shipments grew more than 300 per cent on year-on-year (Y-o-Y) basis, with overall smartphone shipments growing 1.6 per cent Y-o-Y. As per the report, Samsung led the 5G smartphone segment with 23 per cent market share, followed by Xiaomi with 18 per cent market share.
Commenting on the report, Menka Kumari, analyst, Industry Intelligence Group, CMR, “5G smartphone shipments posted a robust growth in Q1 2022. The overall smartphone market has posted a considerable growth of 16 per cent compared to the pre-pandemic levels of Q1 2019. However, the smartphone industry continues to face major headwinds, including prevailing supply side dynamics, and resultant raw material shortages. While the initial two months of the quarter remain muted, March bucked the trend, with growth picking-up.”
Xiaomi (24 per cent), Samsung (19 per cent) and Realme (15 per cent) captured the top three spots in the smartphone leaderboard in Q1 2022 followed by Vivo (14 per cent) and OPPO (8 per cent). While affordable smartphone shipments (sub-Rs 7000) declined, premium smartphones (ranging more than Rs 25,000) grew 58 per cent Y-o-Y, indicating strong consumer appetite to switch and upgrade.
Also, in Q1 2022, the overall feature phone segment declined 43 per cent Y-o-Y, driven by supply side constraints, increase in operator tariff plans as well as rising inflationary trends. The 2G feature phone and 4G feature phone segment declined by 42 per cent and 50 per cent Y-o-Y respectively. Additionally, CMR estimates the overall smartphone shipments topping the 170 million mark in CY’2022.
Kumari further added, “Going forward in Q2 2022, CMR estimates point to a potential 5-8 per cent Y-o-Y growth in smartphone shipments. We anticipate second half (H2) of 2022 to potentially see some easing of supply-side constraints. Consumer demand at the premium smartphone end will continue to remain robust, with demand remaining muted at the affordable end of the market.”