Vodafone India has awarded a five-year contract to Ericsson for managing the operator?s prepaid billing system across Uttar Pradesh (West), Uttar Pradesh (East), Punjab, Haryana and Himachal Pradesh.
The Ericsson charging system enables a host of new services like flexible refill, community charging and real time balance notifications among several other different voice and data offerings for Vodafone?s 75 million prepaid customers. These customers will now be able to adjust their plans themselves, improving their overall customer experience. It will also enable Vodafone to provide personalised offers to individual consumers by understanding their service consumption patterns.
As a part of the five-year agreement, Ericsson will be replacing legacy infrastructure with its new charging system across five new circles of Uttar Pradesh (West), Uttar Pradesh (East), Punjab, Haryana and Himachal Pradesh, in addition to Mumbai and Maharashtra circles where it was already deployed. The deployment will enable convergence across payment methodologies and devices, and enable Vodafone to activate enhanced data charging via mobile broadband charging in the future.
Vishant Vora, Director-Technology, Vodafone India has stated, ? ?The fast-maturing Indian mobile internet consumers expect greater control and flexibility on the kind of services they want to consume, when they want to consume and how they would like to pay for it. The one size fits all and tiered pricing models for services are being fast replaced by a need for personalized services. We have deployed the Ericsson charging system to meet these changing needs of our customers.?
Chris Houghton, Head of Ericsson India region, said: ?Our solution creates greater monetisation opportunities while simultaneously reducing the overall service activation, management and delivery costs. More importantly, it also provides Vodafone the flexibility to maintain one convergent system across all services, networks and payment methods.?
