Vikas Chopra, Director, Finance, Asia, and Country Lead, India, Electro Rent

Vikas Chopra is a seasoned finance professional with over two decades of experience in managing a wide range of financial functions including accounting, FP&A, auditing, taxation compliance, operations, supply chain and commercial. He is currently working with Electro Rent as finance director for Asia, with additional charge as country lead for the India region. His responsibilities include spearheading functions across FP&A, compliance management and cash flow management; and participation in business strategy, process integration, business process re-engineering, procurement, credit control and other related functions for Asia and the India region.

The year 2019 was a key one for Electro Rent. The company emerged as a giant global player, with three brands – Microlease, Livingston and Electro Rent – merging into one big brand. Following this move, the company has enabled its services in more than 100 countries and is building a firm base of assets worth $1.1 billion, Chopra notes. With a sharp focus on levelling up digital integration for its customers, Electro Rent has undertaken various flagship projects to set a benchmark in the industry. “One such project was the implementation of Microsoft D365 for an unbeatable user experience and superb power of CRM. The project involved delivering an exceptional digital customer experience to make users’ interaction on the website and other platforms more cohesive and intuitive. The upgraded website has a direct impact on upward growth in service levels, improved communication with customers and better business showcasing of product lines. With a number of functions being automated, the customer can further entrench its leadership position in its respective industries and ecosystems,” he says.

Chopra is a chartered accountant by profession. He has a bachelor’s degree in commerce from Delhi University and is pursuing a post-diploma course in Design Thinking and Innovation from the EMERITUS Institute of Management in association with MIT Sloan. Prior to Electro Rent, he worked with NTL Logistics Plus India, and Maks & Associates.

Chopra’s leadership style is transformational and coach/mentorship-oriented. He has been instrumental in employee development and training by facilitating FranklinCovey training modules. “I like to challenge the status quo. I support employees and encourage them to put extra effort into career development and honing of skills apart from routine job assignments,” he says.

Chopra is a fitness enthusiast and cycles to stay in shape. He enjoys watching movies and calls himself a movie buff. His family comprises his wife, who is a homemaker, and their two sons.