Another tariff war has broken out in the Indian telecom sector. After Vodafone India, Bharti Airtel and Idea Cellular reduced 2G data tariffs by over 90 per cent respectively, Tata Teleservices Limited (TTSL), too, has followed suit.
The company has reduced its 2G and 3G volume based charging (VBC) data tariffs by 90 per cent. The revised tariff will be applicable from 1 July, 2013 onwards and will be applicable on the RC 126, RC 149 and RC 249 2G packs as well as the RC 255 3G pack.
Once the free data limit lapses, customers will be charged Re 0.01 per 10 KB of data, from Re 0.10 per 10 KB of data earlier.
Prior to this, to encourage uptake of data services, Idea Cellular reduced data tariffs to Re 0.02 per 10 KB. This will be applicable from July 2013 onwards and will be valid for 90 days. Idea Cellular has launched this offer in the Tamil Nadu and Chennai, Karnataka, Kolkata, West Bengal, Assam, North East, Bihar, and Orissa circles. Prepaid users can avail of this offer through recharge vouchers priced at between Rs 5 and Rs 10.
Also, Vodafone India reduced 2G data tariffs by 80 per cent. Customers are charged Re 0.02 per 10 KB of data downloaded, from Re 0.10 earlier. Thereafter, Bharti Airtel followed suit and reduced data usage charges by 90 per cent for prepaid subscribers in Punjab and Haryana.
The operator reduced the volume based charges on recharge vouchers priced at Rs 22, Rs 25 and Rs 125. Customers are charged Re 0.01 per 10 KB of data usage, from Re 0.10 earlier.
