TRAI is likely to release guidelines to address the issue of unsolicited mobile calls and SMSs by end-September 2010. In a related development, Tata Teleservices Limited (TTSL) has pointed out the operator must weigh between intrusiveness and disturbance, against Information-sharing. “It is crucial, for the system to provide for 10 times more severe penalty for intrusive voice calls than SMS spam messages and all operators should support this”? noted a company statement.
It is well known that e-mails and text intrusion, though not a happy intrusion, are far more acceptable than telemarketing voice that land up in the middle of nowhere for credit cards, insurance and a host of ‘push sales’. It is these calls that need to be strongly condemned. Telecom operators should not allow such intrusion into the lives of mobile phone users.
“It is rather unfortunate that the debate is not aligned to understanding difference between disturbance and nuisance of a telemarketers’ voice calls, vis-Ö?-vis spam e-mail or spam SMS. Many telecom operators are permitting unsolicited calls by telemarketers and by their very nature, these calls are intrusive and a violation of the personal space of subscribers,”? says A.G. Rao, chief technology officer and enterprise business head, TTSL.
TTSL further points out that, it will be useful if the methodology to register in NDNC registry is simplified. Also spam calls and SMS be differentiated so that the call nuisance be addressed more than text e-mail and SMS spam.
