According to a report published by the Confederation of Indian Industry and KPMG, the number of mobile internet customers in India is expected to increase from 4.1 million in 2009 to 164.8 million in 2015.
The report, titled, ?The SMAC Code: Embracing New Technologies for Future Business?, has stated that this growth can be attributed to the rapid proliferation of smartphones.
Further, it has stated that the use of social media platforms by mobile internet subscribers in India is steadily increasing. This, in turn, is providing opportunities for enterprises to leverage social media strategies for engaging with customers, brand building, product launches, etc.
Moreover, social media platforms are not only restricted to social networking sites such as Facebook and LinkedIn, but extend to various forms of social media including YouTube, blogs, social bookmarking, geo-location sites and daily deals.
Meanwhile, the global social commerce market, as per the report, is expected to be valued at $30 billion by 2015.
