The streaming services in India have decided to temporarily suspend high definition (HD) and ultra-HD services in order to ensure smooth running of internet services.
All the companies will be adopting the measures immediately, which includes temporarily defaulting HD and ultra-HD streaming to standard definition (SD) content or offering only SD content, at bitrates no higher than 480p on cellular networks. These voluntary measures will be in effect until April 14, 2020.
The move follows the government’s imposition of a 21-day lockdown to tackle COVID-19 spread.
The decision was taken in the recent virtual meeting of digital industry leaders. As per them, the lockdown will lead to more traffic on the cellular network infrastructure.
The virtual meeting was called by Uday Shankar, Chairman, Star and Disney India and attended by NP Singh (Sony), Sanjay Gupta (Google), Ajit Mohan (Facebook), Sudhanshu Vats (Viacom18), Gaurav Gandhi (Amazon Prime Video), Punit Goenka (Zee), Nikhil Gandhi (Tiktok), Ambika Khurana (Netflix), Karan Bedi (MX Player) and Varun Narang (Hotstar).