Sistema Shyam TeleServices Limited (SSTL) has introduced the MTS mAd service for smartphone users.
The service will enable users to make free local calls in return for watching a video advertisement. The mAd service is free and customers will be able to make four MTS mAd calls in a day.
To avail of this service, customers using Android devices on the operator’s network have to send FREE as an SMS to 55559 or contact the operator’s customer care service which is toll free.
The MTS mAd service will be available on all of the operator’s Android devices, including the MTS MTag 3.1, the MTS MTag 351, the MTS MTag 352, the MTS MTag 353, the MTS MTag 401, the MTS Pulse, the Samsung Galaxy Y and the Samsung Galaxy Ace Duos CDMA. This service shortly be available on Blackberry and BREW-enabled entry level MTS handsets as well.
Commenting on the launch, Leonid Musatov, chief marketing and sales officer, MTS India, says, “Innovation is one of the core values of MTS India. The launch of mAd service is a testament of our deep rooted commitment to the same value. MTS mAd is a unique service which enables our Smartphone customers to make free calls by just watching a video ad on their device. The service also provides an opportunity to leading brands to connect with their customers in a personalised manner.”
Brands including Coca-Cola, Pepsi, Mentos, Center Fresh, Fiat, Kellogg’s, Titan, Lenovo etc have associated themselves MTS mAd service to engage with customers.
