India smartphone market saw its highest-ever shipment of 36.9 million in the second quarter of 2019, recoding almost 10 per cent year-on-year (YoY) jump, and 14.8 per cent quarter-on-quarter growth.
According to the International Data Corporation’s (IDC) â€˜Asia/Pacific Quarterly Mobile Phone Trackerâ€™ report, Samsung registered a strong 16.6 per cent (YoY) growth fueled by low and mid-price segments. Meanwhile, Xiaomiâ€™s shipment volume grew by 4.8 per cent (YoY) in Q2.
As per the report, the online sale channels continued their growth momentum, despite the efforts towards multi-channel retailing by almost all vendors. This was fueled by multiple new launches, attractive offers and affordability schemes like EMIs/cashbacks.
Further, IDC expects the Indian smartphone market to continue its growth trajectory in the second half of this year but the consolidation of top few brands will continue.
At a broader level, a total of 69.3 million mobile handsets were shipped to India in Q2, which was up 7.6 per cent over the previous quarter. Handset maker Vivo saw a strong YoY growth of 31.6 per cent whereas Realme saw multi-fold growth.