India smartphone market saw its highest-ever shipment of 36.9 million in the second quarter of 2019, recoding almost 10 per cent year-on-year (YoY) jump, and 14.8 per cent quarter-on-quarter growth.
According to the International Data Corporation’s (IDC) ‘Asia/Pacific Quarterly Mobile Phone Tracker’ report, Samsung registered a strong 16.6 per cent (YoY) growth fueled by low and mid-price segments. Meanwhile, Xiaomi’s shipment volume grew by 4.8 per cent (YoY) in Q2.
As per the report, the online sale channels continued their growth momentum, despite the efforts towards multi-channel retailing by almost all vendors. This was fueled by multiple new launches, attractive offers and affordability schemes like EMIs/cashbacks.
Further, IDC expects the Indian smartphone market to continue its growth trajectory in the second half of this year but the consolidation of top few brands will continue.
At a broader level, a total of 69.3 million mobile handsets were shipped to India in Q2, which was up 7.6 per cent over the previous quarter. Handset maker Vivo saw a strong YoY growth of 31.6 per cent whereas Realme saw multi-fold growth.
