Sinclair Incorporated (Inc.), Saankhya Labs, and Free Stream Technologies Private Limited, a startup incubated in IIT-Kanpur have collaborated to design and roll out value-for-money mobile phones with augmented direct-to-mobile (D2M) broadcast capability.

The companies are commencing consumer trials for multi-media delivery and datacasting-use cases. Consumer trials will be conducted on a variety of D2M devices comprising smartphones, USB dongle accessories, set top boxes and gateways and also, low-cost feature phones.

In addition, the value-for-money mobile phones will be powered by Saankhya’s Pruthvi-3 ATSC 3.0 chipsets.