Shubha N. Bhambhani
Principal General Manager– Coordination and Monitoring, BSNL

Shubha N. Bhambhani co­m­es with over three decades of experience in ICT. A Group “A” officer of the In­dian Tele­communication Se­r­vices, 1987 batch, Bh­am­bhani has handled several technical, managerial and ad­mi­­nistrative roles during her telecom ca­reer. She has played a key role in the introduction of various new services in the country like ISDN, in­telligent services, uniform nu­m­­bering scheme, dynamic carrier selection, One India Plan, Y2K sol­u­tion, convergence bi­l­l­­­ing systems, indigenous tec­h­nology switching systems and next-generation networks. In recent years, she has also been instrumental in establishing BSNL as a major player in the Smart Cities project. In her current role, Bham­bani is re­sponsible for providing overall strategy support to BSNL’s chairman and managing director in all his functions. She believes that telecom, which served as the foundation for connectivity, has become a ubiquitous service today, giving an impetus to a varied set of utilities. “The development of a parallel ecosystem through enhanced computing, 5G and intelligent devices has created an interesting era for telecom to metamorphose from a connectivity layer to a service deli­v­e­ry layer,” she adds.

Bhambhani has completed a postgraduate programme in public policy and management from MDI Gurgaon and regularly presents at nat­io­nal and international events on emerging telecom trends and technologies. Her paper on “Sm­­art Irrigation and Agri­cultural Te­ch­­­nologies” presen­ted before ITU-T’s Focus Gro­up on Smart Water Mana­ge­ment was much appreciated. She has also written a re­search paper on “Role of ICT in de­ve­l­oping Sm­art Cities”, whi­ch was published in the Journal of Deve­lopment Ma­nagement and Com­muni­ca­tion.

On managing her team, she says it is all about setting the right objectives for others acc­ording to their capability, capacity, and circu­m­stances. Every person has a unique frequency, she says, wh­­ich characterises him/her. She likes to spend time with family, friends and relatives. She loves to read and co­n­­fesses that she was labelled as “Kitabi Keera” during her ch­­il­dhood. She is also fond of wat­ching movies, especially the ones with world war the­mes, and documentaries on his­t­orical facts, wars, etc. She lives in a joint family. Her husband Naresh Bhambhani, also from the telecom industry, is her friend, philosopher and guide, who has always supported, encouraged and helped her in all her endeavours. She has two children, who she believes are her constant source of in­s­pi­­ration and strength.