Younghee Lee, Senior Vice-President, Global Marketing, Mobile Communications Business, Samsung in her interactions with Indian media in Seoul shared Samsung?s business philosophy of being very open with its partners to get a fix on what the customer wants. Her company believes the customer has the right to choose. And all attempts are being to achieve a bonding with the customer.
With the marketing success of Samsung?s smartphone the company has become the largest seller of mobile phones globally. Currently, Lee is preoccupied with the international launch of Samsung Galaxy S III.
The smartphone was launched in London earlier this month and the company is working towards launching it in as many 150 countries by the end of May 2012. The selling point of Samsung Galaxy S III is ?It is not a smartphone? It is not a Tablet? It is more.?
The company is preparing for OS 8 products. Also, the company?s product team is also working on apps for countries such as India, China and Africa.
Samsung?s clod offering is also ready for release. The company is looking at launching it within the first half of FY 2012.
