Reliance Jio and itel have partnered to offer itel A23 Pro smartphone at a price of Rs 3,899 which was earlier priced at Rs 4,999. Under this offer, data connectivity will be available on Jio network. itel A23 Pro customers on Jio would be entitled to benefits worth Rs 3,000. The benefits include Rs 3,000 worth vouchers from partners on select prepaid recharge of Rs. 249 and above. This offer is applicable to new as well as existing Jio subscribers.
Under this initiative, itel A23 Pro 4G smartphone will be available to consumers at Reliance Digital Stores, MyJio Stores, Reliancedigital.in and over 200,000 retail stores, at an attractive price. This initiative is focused on ensuring that millions of Indians who are marginalised can access affordable digital connectivity by way of the power-packed magical device at a compelling price point.
itel A23 Pro will go on sale across India starting June 1, 2021. The initiative is targeted at the vast aspiring feature phone audience to bridge the digital divide by offering, affordable product proposition, and seamless 4G high-speed network connectivity. itel A23 Pro will be the first touch device for the consumer who is vying to upgrade from feature phones. itel will utilise its strength in retail and distribution spread across the nation to catalyse India’s dream of emerging as a digital economy by connecting the unconnected.
Commenting on the strategic partnership, Arijeet Talapatra, CEO, TRANSSION India, said, “itel is working towards accelerating India’s drive towards digital development through democratising technology, making it accessible and affordable. This strategic initiative is in line with itel’s vision to provide digital freedom to the Indian masses. Especially in the current new normal the significance of mobile phone and telephony services has been a crucial fulcrum to remain connected for both economic and social needs. This offer will accelerate penetration in a still inequitable market, bringing the power of mobility to the millions, fast-tracking shift of vast feature phone users to their first Smartphones. We are highly optimistic that this magical offering, combining a technologically advanced feature led device itel A23 Pro, complemented with seamless 4G network connectivity by Jio will bring a new dimension of digital services for Bharat and disruption in the entry-level Smartphone segment making it accessible to all. This initiative resonates with itel’s brand idea of ‘itel hai. Life sahi hai’ and hence will empower the consumers with the magic of technology”.
