Netflix will be reducing traffic on telecommunications networks by 25 per cent while maintaining the quality of service for users in India. The measure will be deployed in India for the next 30 days.

The move comes as part of its efforts to help mitigate network congestion amid the higher consumption in various cities due to coronavirus outbreak.

Meanwhile, to address the congestion, Amazon Prime Video has also begun its efforts to reduce streaming bitrates.

Further, as per Hotstar its video streaming is based on adaptive bitrate streaming, ensuring less internet consumption. However, the company said it is prepared to reduce the bitrate for its HD streams if the need arise.

Recently, the Cellular Operators’ Association of India (COAI) had written to the government urging issuance of instructions to streaming platforms like Netflix, Amazon Prime Video, and others for initiating measures to ease pressure on network infrastructure, which is needed for “critical” functions at this juncture.