The Mobile Marketing Association has announced the appointment of Greg Stuart as president and chief executive officer.
Stuart will oversee the implementation of the MMA?s recent repositioning, which will enhance the MMA?s effectiveness at the global, regional and national levels in order to reach its goal of making mobile an indispensible part of the marketing mix.
Prior to this, Stuart was the president and CEO of the Interactive Advertising Bureau (IAB) from 2001 through 2007. Over the past three years, he has served as advisor, director and angel investor to more than a dozen venture-backed companies worldwide, a few of which have already exited for over three quarters of a billion U.S. dollars.
He brings more than two decades of experience with all aspects of the marketing business including the buy-side, sell-side and both as a chief marketing officer and head of ad sales, as well as a long history of working with digital media companies and venture firms in Silicon Valley and Silicon Alley and International. He has also consulted to a number of the telecom companies both in the European Union and the US.
