Ericsson has appointed Andres Vicente as its new head of market area for South East Asia, Oceania and India as well as senior vice president. Vicente, who is currently the head of Ericsson’s Customer Unit Iberia within market area Europe and Latin America, will replace Nunzio Mirtillo whose retirement was announced in October 2023. Vicente will take up his new position on May 1, 2024, and will be based in Singapore.
Vicente has extensive experience in the telecommunications industry and joined Ericsson in 2021. He has previously worked for Vodafone for 25 years in commercial roles where he headed marketing and sales and different market segments.
Commenting on the appointment, Börje Ekholm, president and chief executive officer, Ericsson, said, “I am very pleased that Andres has accepted to take on this role. His knowledge of our industry and deep understanding of the commercial aspects that are vital to our continued success, will prove themselves very valuable to me and to his colleagues in the Market Area.”
Meanwhile, Andres Vicente said, “I am honoured to take up this role. Ericsson’s ambition is to lead in an open world and I am proud to be part of creating long-lasting value and driving positive change, in both our industry and society as a whole. Market area South East Asia, Oceania and India is one of the most exciting growth regions for Ericsson and our market area team has strong execution abilities. I am excited to soon be working alongside them and with our customers to co-create the innovations that will shape our industry and enable mutual success.”
