Micromax Informatics has made a strategic investment in ixigo, a mobile travel search and marketplace. This investment comes in line with Micromax?s strategy to integrate innovative services into smartphone devices. This partnership will allow Micromax to reach out to ixigo?s over 30 million users by building on-demand and one-click travel experiences for its consumers.
Recently, Micromax had announced that it will be making investments of $0.5-20 million in over 20 start-ups in 2015-16. For this objective, it has also set up a merger and acquisition (M&A) team which has been actively sourcing and working with start-ups across major technology markets. The company will likely announce more such partnerships over the next few months.
Kumar Shah, Head of Strategy and M&A, Micromax Informatics, said, ?Travel and transportation is one of the most important and frequent use-cases for mobile users. This is our first growth-stage investment and we look forward to partnering with ventures from around the world to improve the experience of Micromax consumers.?
Aloke Bajpai, CEO and co-founder, ixigo said – ?We share a common vision of a connected ecosystem of travellers who can access travel content on their phone and book across a range of travel service providers seamlessly. The partnership with Micromax, will strengthen our market leadership in mobile travel services. We expect to quadruple our mobile user-base in the next 12 months.?
