Globally, MediaTek’s innovative solutions power numerous devices across the mobile, home and automotive segments. In the Indian market, the company’s key focus on research and development (R&D) and upcoming technologies has helped it maintain a competitive edge over its rivals. In an exclusive interview with tele.net, Kuldeep Malik, director, corporate sales, MediaTek India, discusses the company’s key offerings in the country, its plans to tap the 5G market, and future focus areas…
What are MediaTek’s key focus areas in the Indian market?
The smart devices market in India is growing at an incredible pace. Leading original equipment manufacturers in India have already rolled out several 5G smartphones.
Many of them are powered by the MediaTek Dimensity 5G Series. Apart from smartphones, MediaTek powers a vast array of devices under segments such as personal computing, smart homes, automotives and connectivity/networking. Over the past few months, we have increased our focus on product categories such as smart TVs, Chromebooks, ventricular assist devices, and home/ enterprise networking products.
What are the new technologies that MediaTek is currently working on? How will these technologies foster the smart device ecosystem across industries, verticals and customers?
MediaTek continues to focus on R&D to bring best-in-class technologies to the market. For example, MediaTek HyperEngine, the exclusive gaming technology from MediaTek, now comes with enhanced connectivity reliability features. It is the first to feature the new generation of wireless audio and ray traced graphics capabilities.
Another major technology, MediaTek Imagiq, focuses on delivering unrivalled camera features. MediaTek Imagiq is the first such technology in the market offering multi-frame 4K high-dynamic-range (HDR) video, allowing HDR-native video recording at high resolutions. With smartphones functioning as pro-cameras, these enhancements give us a competitive edge in the market, and we are looking forward to new developments in the future.
Apart from the above, MediaTek is focusing on advanced technologies such as artificial intelligence of things (AIoT) and Edge AI, especially for devices in the smart home/enterprise segments. We have developed the NeuroPilot for the Edge AI advantage and CorePilot for better user experience across our device ecosystem. Other major technologies in focus include 8K for ultra-HDTVs and Wi-Fi 6-based enhancements in the connectivity/networking segment.
Are you exploring opportunities under the government’s Atmanirbhar Bharat initiative?
Yes, we are part of the Atmanirbhar Bharat initiative thanks to our association with indigenous players such as VVDN Technologies and Tessolve. Our alliance with VVDN started as early as 2020, with a focus on delivering AIoT solutions for home and office use. At present, VVDN offers a wide range of products across industrial internet of things (IoT), smart consumer devices/wearables, smart medical solutions, smart energy, smart audio and more, powered by MediaTek chipsets.
MediaTek recently collaborated with Tessolve, a Hero Electronix venture, to roll out production-ready AIoT hardware and Android software. We are also working closely with Lava, which recently launched the world’s first customisable smartphone that allows customers to choose the component through a new program called MyZ.
What are your views on the evolving 5G landscape? What is MediaTek’s 5G road map for the Indian market?
The current demand for 5G smartphones indicates the scope and potential for 5G devices in India. As seen in developed markets, where 5G adoption has picked up, there are several use cases for enhanced Mobile Broadband (eMBB) and Ultra-Reliable Low Latency Communications. In the initial stages, we expect 5G will impact the smartphone user experience drastically through eMBB, which can enable networks with up to 100x more traffic capacity and a 10x better experience with one-tenth of the latency of current 4G networks.
With this transformation in mind, MediaTek has launched a rich portfolio of 5G chipsets. The MediaTek Dimensity SoC family stands apart in the market with its “Incredible 5G In, Incredible Experiences Out” enhancements that take user experience to a new level. In the 5G era, MediaTek will have a major role to play in the country’s digitalisation efforts by making smart devices popular among the masses, while also being an active participant in the country’s Make in India initiatives.
What are the company’s future plans/strategies for the next three years?
We will focus on emerging technologies around 5G, IoT, AI, Wi-Fi 6 and the like. We have two innovation centres in India, where we dedicate a huge amount of resources for R&D, yielding far-reaching results for our product development and raising our brand value. Going forward, our focus will be on further innovation around our products, especially the Dimensity family, along with other segments such as smart TVs, voice assistants, routers/modems, automotive devices, and Chromebooks. We also hope to bring to market a host of made-in-India products powered by the latest chip technologies from MediaTek.