Anku Jain, Managing Director, MediaTek India
India’s chip market is growing, driven by supportive policies, cross-sectoral demand and a thriving start-up ecosystem. In an interview with tele.net, Anku Jain, Managing Director, MediaTek India, highlighted the company’s expanding role in India’s tech ecosystem through strong research and development (R&D), innovative chipsets, and growth in smartphones, internet of things (IoT) and smart devices.
How has India’s chip market ecosystem evolved in recent years?
The semiconductor industry has played a significant role in driving India’s economic progress. The growth is attributed to major sectors, including mobile handsets, IT, telecommunications and consumer electronics. Moreover, AI has become a game changer, facilitating the integration of silicon chipsets into automotives, while big data analytics, facial recognition and machine learning are transforming data set-ups. The sector has benefited from proactive government schemes. Gujarat and Karnataka are already developing dedicated semiconductor policies and infrastructure, while the start-up ecosystem is fostering innovation in AI chips, IoT and edge computing.
India is poised for a semiconductor breakthrough, with the entry of global chipmakers, expanding domestic manufacturing and increased R&D investments. The focus on sustainable, inclusive growth, alongside cutting-edge technology development, is positioning India not only as a manufacturing hub but also as a leader in semiconductor innovation.
How has been your experience in India? What are your current focus areas?
India has proved to be an incredibly dynamic and rewarding market for MediaTek, marked by significant growth and strategic advancements. According to Counterpoint, in the first quarter (Q1) of 2025, MediaTek held a 45 per cent market share.
Although smartphones remain our largest driver, we are also rapidly expanding into IoT, smart TVs, voice assistant speakers, fitness gadgets and routers. We are collaborating with Jio Things, Tata Motors and Skoda Auto, powering electric two-wheelers and infotainment systems in four-wheelers.
We are committed to further strengthening our presence by investing in local talent and ecosystem partnerships, driving affordability and supporting the country’s aspirations for digital inclusivity.
What were MediaTek’s key business highlights in the Indian market during 2024-25?
MediaTek’s latest chipsets, MediaTek Dimensity 9400, 9400+ and 9400e, provide features like advanced on-device AI, hardware-based ray tracing for gaming, superior power efficiency and enhanced 5G connectivity, catering to premium smartphone segments. According to industry estimates, MediaTek has strong brand awareness among youngsters (55 per cent), and leads in customer satisfaction (46 per cent).
According to CyberMedia Research, MediaTek dominated India’s smartphone chipset market with a 46 per cent share in Q1 2024-25. MediaTek also introduced Genio 720 and Genio 520 edge-AI IoT platforms that support the latest generative AI models, human-machine interface, multimedia and connectivity features for various devices. In terms of connectivity, MediaTek’s T930 demonstrated strong capability in maintaining full-performance throughput across 5G, Wi-Fi and Ethernet. We also engaged in several significant collaborations to enhance our technological capabilities and market reach. A notable example is the GB10 Grace Blackwell Superchip for Project DGX Spark, a personal AI supercomputer we developed in partnership with NVIDIA.
What has been the impact of government schemes? Do you have a regulatory wish list?
Government schemes such as the PLI and Electronics Component Manufacturing Scheme (ECMS) have successfully incentivised domestic production, boosted exports and created jobs. With ECMS, the Ministry of Electronics and IT has taken a significant step towards strengthening India’s position as a global hub for electronics manufacturing.
As we continue to advance the ecosystem, there is a need for streamlined regulatory improvements that make doing business easier, encourage innovation, improve infrastructure and provide continued support for R&D to help attract more investments, both from within India and abroad.
What is your growth strategy for India? What key opportunities do you envision?
MediaTek is a leading player in the smart devices segment, powering 38 per cent of devices used by connected consumers. The Indian market is growing exponentially across sectors, and we are gearing up to meet the demand. We are actively undertaking a wide range of chip design and development activities in the country through our R&D centres in Noida and Bengaluru. These centres serve as an integral extension of our global R&D network.
The latest MediaTek Dimensity 9000 integrates seamlessly into our portfolio of system-on-chips and allows us to deliver fine-tuned experiences to different original equipment manufacturers, especially in countries like India, where there is a growing interest in flagship devices. Moreover, we are trying to establish a stronger presence in upcoming segments, such as the automotive sector. To meet the growing demand, we are investing in expanding our engineering capabilities and enhancing R&D.
Our performance has been consistently strong, and we look forward to forging new associations as we continue to grow.
