According to estimates by Media Partners Asia (MPA), India’s total video market, including television and online platforms, will reach $18 billion by 2026, growing at a CAGR of 9.5 per cent. Currently, India’s total video market stands at $11.6 billion.

The number of customers that pay for online video content is around 100 million and is expected to reach 230 million in next five years by 2026.

India will be the second largest paying online video market in the world in terms of a critical mass of customers and accessibility for global investors and platforms to compete in a favourable regulatory environment.

As per MPA estimates, with more depth across the consumer pyramid, and even greater investment in the local storytelling, the subscriber-video-on-demand (SVOD) market could swell to more than 300 million users by 2026. Presently, India’s TV channel business is $5 billion. Following the rebound in the Indian economy and the TV advertisement market, India’s TV channel business is poised to grow at 11 per cent CAGR to $8.5 billion over next five years.