According to a study by OECD-Cisco, over two-third of India’s digital users now rely on generative artificial intelligence (GenAI) tools, the highest share worldwide. The study found that 66.4 per cent of Indian respondents actively use GenAI for information, creativity, communication and work. This rapid uptake mirrors India’s strong digital culture but also raises questions about digital well-being.
The study highlighted that out of 14,611 participants across 14 countries, roughly 10 per cent were from India. Over 84 per cent of Indian respondents said they trust AI fully or to some extent, and nearly 90 per cent believe it helps in their personal or professional lives.
The survey also noted that India’s deepening digital engagement: 72 per cent felt technology improved their social connections, though close to 6 per cent said it worsened them. About 64 per cent reported spending more than three hours a day on recreational screen time, one of the highest levels globally. The report cautions that extended screen exposure, especially beyond five hours, tends to correlate with lower well-being.
Overall, the findings point to massive headroom for both AI and digital well-being solutions in India, underscoring the country’s position as a global leader in GenAI adoption powered by youth enthusiasm, technological confidence and a growing appetite for upskilling.
