According to a report by Omdia, smartphone shipments in India declined 7 per cent year-on-year (YoY) to 34.5 million units in the fourth quarter (Q4) of 2025, weighed down by elevated inventory levels, rupee depreciation, and weaker affordability after price hikes linked to memory cost pressures.
As per the report, Vivo remained the market leader with shipments of 7.9 million units and a 23 per cent share, backed by 16 per cent annual growth. Samsung ranked second with 4.9 million units and a 14 per cent share, though its shipments fell 11 per cent year-on-year. Oppo (excluding OnePlus) overtook Xiaomi to secure the third position, shipping 4.6 million units and capturing a 13 per cent share, driven by a 10 per cent rise in volumes.
Meanwhile, Xiaomi slipped to fourth place and posted the steepest decline among the top vendors, with shipments falling 26 per cent to 4.2 million units and a 12 per cent share. This was despite the brand avoiding broad-based aggressive price hikes, with volumes supported by entry-level models such as the Redmi 14C 5G and Poco C75.
Apple ranked fifth with shipments down 1 per cent YoY to 3.9 million units, translating into an 11 per cent market share. The report mentioned that the demand for the iPhone 17 base model remained strong, as some consumers delayed purchases in anticipation of offers on the iPhone 15 and iPhone 16 from January onwards.
Further, Realme slipped out of the top five amid volume pressure following price adjustments, though models such as the 15X, C71 and C73 helped provide some stability. For the full calendar year 2025, India’s smartphone market recorded shipments of 154.2 million units, reflecting a marginal 1 per cent annual decline.
Furthermore, the report expects India’s smartphone market to post a mid-single-digit decline in 2026, as higher prices and limited incremental value slow upgrade cycles.
