Idea Cellular is planning to convert 70 per cent of its network to 3G in the next three years. At present, 3G infrastructure accounts for 40 per cent of Idea?s networks.
The company?s current focus area continues to remain the rural and semi-urban voice market, where it is seeing maximum growth. It will also continue to focus on the under-penetrated rural markets in the states of Uttar Pradesh, Bihar, Andhra Pradesh, Madhya Pradesh and Odisha.
The company has further stated that its plans to foray into the 4G long term evolution (LTE) market only after 2016.
