Idea has announced the launch of 3G services on its network in Madhya Pradesh and Chhattisgarh, Gujarat and Himachal Pradesh. To mark the occasion, Idea unveiled a new 3G logo. The new branding will be implemented throughout India, across all customer touch points. The company has set up kiosks to provide an experience of the services customers can opt for.
These will be available to all users at select ?My Idea? stores. On the occasion of the 3G launch, Himanshu Kapania, deputy managing director, Idea Cellular said: ?3G services will mark the beginning of the next phase of India?s telecom growth story and bring the sector on par with the most advanced telecom markets in the world. Beginning today, Idea subscribers will be the first in India to experience the Gold Standard in 3G services.?
Idea?s 3G services will be available in 200 towns by mid April 2011, progressively growing at the rate of 10 towns per day to cover 750 towns by mid 2011, and 4,000 towns by the end of financial year 2012.
Speaking about the 3G network rollout, Ambrish Jain, Director, Operations, Idea Cellular, said: ?Beginning with MP, Chhattisgarh, Gujarat and HP, Idea?s 3G services will expand in to provide coverage across 4,000 towns by year end. Idea will target areas of industrial and commercial activity, centres of learning, and high potential rural hinterlands where broadband is yet to make a breakthrough. Idea has set up the most extensive customer service network to educate customers on 3G and support their requirements, across the country.?
Idea?s 3G services will enable users to avail video conferencing, IdeaMall application store, mobile TV, video on demand, and high-speed Internet Browsing.
Idea has introduced the time based billing plan for 3G services enabling users to avail high-end data services without worrying about the volume of usage. To promote usage, Idea has introduced sachet pricing offering attractive trial packages with per day billing.
