Gurdeep Singh likes to be considered a transformational leader. Currently chairman at Netplus, he finds strength in encouraging his team to set goals that directly align with the company’s larger goals.
Singh cherishes the setting up of Fastway Transmissions as his most memorable project. He has promoted Netplus Broadband as an internet arm of Fastway Transmissions, providing next-gen services to its customers. The company serves over 500,000 subscribers and is present across eight states and 300 plus cities. “Netplus Broadband is the dominant and fastest growing internet service provider in the country, providing next-generation services such as high-speed broadband on the fibre-to-the-home (FTTH) platform, and smart telephony and over-the-top (OTT) services,” Singh notes. However, as he points out, the broadband segment is a fiercely competitive market. “This keeps our ARPU under pressure in our bid to maintain our leadership position,” he says. That said, Singh sees such challenges as temporary in nature and strongly believes that only quality services and superior value for money offerings will last in the long run.
Going forward, Singh aims to tap the rural broadband opportunity. “India has close to 650,000 villages. Our next avenue for expansion will be through a rural broadband project. We will also be investing heavily in technology development and automation to have a cutting edge over competition in delivering a next-generation experience,” he says.
According to Singh, digital transformation is essential for doing business as it enables organisations to increase productivity, streamline operations and respond to the ever-changing needs of customers. “It is becoming a requirement for resilience and success in an increasingly uncertain future, as well as a catalyst for global economic growth,” he asserts.
Singh believes that the need for digitalisation across sectors has pushed the information and communication technology (ICT) industry to develop new technologies, products and services at an unprecedented rate while attracting new investment, talent and players. That said, Singh also trusts that the demand for flexibility, affordability and accessibility will continue to rise amidst the ongoing need for more computing power and cybersecurity.
Singh likes playing golf during his spare time. “It is a great exercise for the body and the mind. Golf courses are quiet and can give you time to think and inhale some fresh air while playing,” he says. Singh’s family comprises his wife and three children.