Etisalat has been shortlisted amongst the best operators in the world for its commitment to customer care at the 2011 Global Mobile Awards which will take place in Barcelona on February 15. The Middle East?s leading telecoms group will now go head-to-head with the world?s largest telecoms operators in the Best Technology Category for ?Customer Care and Customer Relationship Management?. 

The Global Mobile Awards ceremony is the telecommunications industry?s most prestigious gathering which takes place during Mobile World Congress and is organized by the GSMA. The judging panel is selected from international analysts, technology experts as well as senior management representatives from other telecom companies. To be shortlisted in this event is to be recognized by the global community for leadership in technology and business strategy.

Etisalat?s entry described its commitment to extending the reach of each of its customers ? especially those with special needs.

Etisalat Misr in Egypt is today offering a unique video service which incorporates sign language to help the hearing impaired, or those who cannot speak. This is being offered as part of Etisalat?s Ro?ya Tarrif (Ro?ya is the Arabic word for vision) from its $15 million state-of-the-art contact centre located in Egypt.

The Etisalat Customer Care Centre in Egypt has been operational for three years and was officially inaugurated by Etisalat?s senior management team on March 12, 2009. Today the centre provides services to both Etisalat?s Egyptian and UAE operations, however presently the Ro?ya Tarrif is only available to customers in Egypt.

The video call centre which offers the ability to service customers who use sign language was officially launched on May 27th 2009, and has been operating successfully since. To date, 11638 customers are on Etisalat Misr?s ?Ro?ya? tariff and the figure is rapidly on the rise.

Etisalat also offers a variety of services and packages for people with special needs across its 18 operations in Africa, the Middle East and Asia. It is also deeply committed to providing the highest levels of customer care.

India is a key market in Etisalat?s global strategy. Since establishment of operations in India, Etisalat DB has aggressively reinforced its commitment to provide superior services with the launch of its contact centers in several regions backed by strong customer management systems and state-of-the-art mechanisms in partnership with leading technology companies. These state-of-the-art centers are equipped with cutting edge-technologies that are the first of its kind in India providing valuable services to customers. Etisalat DB has also ensured an exponential rise in the customer base over a short period of time, positioning it as a leading telecom player in the country.