Ericsson has appointed Chafic Nassif as its new head of Northeast Asia market area and senior vice president (SVP). He will take up his new position on February 26, 2024, and will be based in Japan.
Currently, Nassif is head of Ericsson’s customer unit Latin America North within market area Europe and Latin America. He will replace Chris Houghton who was appointed chief operating officer (COO) of Ericsson in November 2023.
Prior to this, Nassif has held several executive and management positions within Ericsson across various business segments and geographies worldwide. Most recently, he was the head of customer unit Taiwan. Before joining Ericsson, Nassif was active in tech start-ups, as well as information technology (IT) and business consulting leadership roles in Europe.
