Cisco has reached a key milestone of six million digital pay-TV homes on DEN Networks. DEN is using Cisco?s technologies to enhance the TV-watching experience of nearly 30 million viewers across India, with an estimated industry average of five people per household. This achievement reinforces customers? confidence in the innovative technology, digital TV services and solutions provided by Cisco.
Now, with approximately 75 million subscribers forecasted to go digital by the end of Phases III and IV[2], DEN is working towards much greater improvements by offering its subscribers the next-generation in television viewing experience bundled with services powered by the most advanced technologies.
Commenting on reaching the landmark of six million digital pay-TV homes, S N Sharma, chief executive officer, DEN Networks Limited, said, ?It gives me immense pleasure, in this highly competitive market, to reach out to more than 30 million viewers through our digital cable TV services. We expect this number to increase significantly with the completion of the remaining phases of digitisation. Cisco?s global expertise in managing the end-to-end delivery of digital pay-TV solutions gives us a strong competitive edge and empowers us to enable new services and advanced features, resulting in satisfied subscribers and encouraging growth.?
Sue Taylor, vice-president sales, Asia Pacific, Cisco Service Provider Video Software Solutions, commented: ?We anticipate that the current digitisation drive will spur us on to achieve many greater milestones, both in roll-out volume and technology deployment, with the introduction of many new features using the latest designs and technologies. This will lead to overall customer enjoyment in terms of the TV viewing experience?.
DEN Networks has been proactively working towards digitisation of cable TV services since 2008, using Cisco?s market-leading conditional access and middleware. DEN?s footprint now stretches over 200 cities in India covering important markets such as Delhi, Uttar Pradesh, Karnataka, Maharashtra, Gujarat, Rajasthan, Haryana, Kerala, West Bengal, Jharkhand and Bihar. DEN provides differentiated service offerings using a range of Videoscape technologies from Cisco and has deployed a mixture of solutions to cater to the needs of a diverse subscriber base spread across India.
